You’ve known Via Mobility Services, formerly
You may have first experienced our nonprofit organization as a provider of paratransit services to the elderly and people with temporary or permanent disabilities. Or perhaps you became familiar with Via without even knowing who we are as you rode on the City of Boulder HOP bus route. This service has been operated and maintained by Via since 1994. Initially envisioned by the City and Via, the route makes it possible to get from the University of Colorado campus to the historic Pearl Street shopping district, and the 29th Street shopping and entertainment area without getting into a car. Via has also operated FlexRide, formerly Call-n-Ride, and Access-a-Ride services for RTD for many years. We also operate well-loved commuter micro transit routes such as the Lyons Flyer, HOP to Chautauqua, RideFree Lafayette, and the Omnibus for the City of Littleton.
While initially headquartered and focused in Boulder County, Via has grown into Broomfield, Larimer, Weld Counties, and in 2020, on short notice, we took over from a Wheat Ridge based nonprofit that provided services to the mobility handicapped throughout the Denver metro area that had decided to end its paratransit service. This brought Via’s signature door-through-door service to the four-county Denver area.
When local government contracts with Via for shuttles or other public transit, there are several unique benefits that we provide at no additional cost.
These include:
Via directs the earned income from our contracts into affordable paratransit services for that community. This revenue, combined with other funding, is used to leverage additional federal and state grants, vastly increasing the services provided to our communities. This is unique to Via, as no other service provider reinvests its earned income to increase and expand necessary mobility services to our most vulnerable community members.
As a community-based nonprofit organization, Via works hard to be an efficient and cost-effective operation. We invest over 85 percent of our resources on direct program support; our revenues are reinvested in our communities, our employees, our facilities, and our sustainability programs and are not diverted to remote shareholders.
When local government contracts with Via we offer our First and Second Crisis Response services. Via provided emergency response evacuations to residents during the 2013 floods and multiple wildfire events over the years, including the Marshall Fire in 2022. Via has been recognized by the Boulder County Sheriff’s Office as a heroic and vital component of the Office of Disaster Management. Via is not paid for these services, but we underwrite the costs as a community reinvestment.
A further community benefit of working with Via includes access to our facilities: our 12-acre east Boulder campus is available to be used as a crisis center and public meeting space. In the aftermath of the horrific King Soopers killings, Via quickly organized our facility into a crisis response center where families could meet privately with law enforcement, counselling, and other critical resources—Via is there for the community.
Via has been a leader in and is committed to Environmental Sustainability and will be fully converting our fleet to zero emission vehicles. We are also partnering with the City of Boulder and Boulder County to continue to build out our on-site solar microgrid. We coordinate closely with our local government partners to ensure that we represent their policies and priorities in the services we offer and the way we conduct our business.
Via recently launched a relationship with CareerWise Colorado to begin our first auto mechanic apprenticeship program in 2024 with student employees. It is our goal to mentor and train young people in the newest emerging battery electric and hydrogen technologies, and then be able to offer a full-time, market-based position following graduation.
Via Mobility Services is a vital partner for your local government.
Despite our many strengths, it would be increasingly difficult for Via Mobility Services to compete head-to-head with national and international for-profit companies intent on entering the market with a strategy of losing money but gaining market share. This is a reality that we face, but when local and county governments fully understand our business model and policy direction, the advantages of a partnership with Via Mobility Services are clear. Thank you for choosing to work with us!
George Gerstle
President, Board of Directors
Frank W. Bruno
Chief Executive Officer
