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Via Driver Wins Boulder County Multicultural Award

Via Paratransit driver Jim ‘Yoshi’ Yoshihara was awarded the Boulder County Multicultural Award for Community Service.

Yoshi originally came to Colorado as a child when his family was forcibly relocated to a Japanese Internment Camp during World War II. When his family was eventually released after the war, they started over with nothing and put down roots in Boulder County. After spending most of his adult life running a flower shop in Boulder, his family felt it was time for him to retire. Yoshi had no plans to stay inactive, and for the past ten years, he has been driving with Via, where he works 30 hours a week and has touched the lives of hundreds of people.

Working for Via can be a demanding job. Drivers work long hours assisting vulnerable community members while negotiating tight passenger schedules, extreme weather, clients with challenging physical or cognitive disabilities, and mapping destinations, all while operating large vehicles in Boulder County’s increasingly congested traffic. Known for his calm presence and easy smile, he is also a mentor to new drivers, sharing tips, stories, and always listening.

As the coworker who nominated Yoshi explains, “Yoshi truly loves his job helping people. If I ever need Via’s services, I hope Yoshi is my driver. I know I’ll be in good hands.”

Boulder’s Multicultural Awards celebrate people of color who have made significant contributions in the areas of Arts, Business, Community Service, Education, Health, Government, and Science & Technology.

About the Author

Esther Concha

Esther Concha is the Senior Communications and Development Specialist at Via Mobility Services, where she has dedicated over 20 years to advancing the organization’s mission through strategic storytelling, donor engagement, and community outreach. With a strong background in communications, development, and digital media, Esther plays a key role in shaping Via’s voice and vision—highlighting the impact of accessible transportation for older adults, people with disabilities, and others in need. Her work reflects a deep commitment to equity, inclusion, and the belief that mobility is essential to independence and quality of life.

View all posts by Esther Concha

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