Vote April 16 through April 21 for Via to receive the 2012 NOVA Award for its integrated marketing and public relations program with its name change. The rebranding campaign, developed in partnership with Vermilion, was based in strategy, focused on where the organization was headed and was led by the board of directors. Staff collaborated and executed the process with Vermilion’s creative expertise, and there was transparency and stakeholder input sought after at many points in the process.
Sponsored by the Community Foundation Serving Boulder County, the NOVA Award honors an innovative Boulder County nonprofit. Only one organization will be chosen to receive a grant award of $5,000. Your vote is one of several selection criteria that will determine the 2012 award winner.